All images in the directory are taken from this photo set: http://www.flickr.com/photos/nic/420252848/in/set-72157594586658099/
.. (up a directory)
"The Year Zero billboard in Shoreditch, London. This is part of an ongoing viral marketing/alternate reality game surrounding a forthcoming Nine Inch Nails album. Read more about the game at NINwiki.com. Although it looks like a billboard poster, it's a huge painting on plywood screwed up to the billboard behind it with pasted sections (like the pigs) on top of that. This happens to be next to another notable billboard by James "Burnt a Million Quid" Cauty.
There's more detail shots in the set as well as linked from notes in the photo above.
I posted about this at ni.chol.as"